Web Survey Bibliography
Title PC, phone or tablet? Use, preference and completion rates for web surveys
Author Brosnan, K.; Gruen, B.; Dolnicar, S.
Source International Journal of Market Research, 59, 1, pp. 35-55
Year 2017
Database Web of Science
Access date 31.03.2017
Abstract
This study investigates whether it is the case that representativity is undermined if personal computer, tablet and smartphone respondents differ in sociodemographic characteristics and display different survey completion rates. Online market research is struggling with sample representativity. The analysis of more than ten million survey invitations, as well as stated device preference information, suggests that web survey respondents who are members of online panels still mostly use their personal computers, but do express increasing interest in using smartphones and tablets. Survey completion rates do vary across devices, and device use is significantly associated with socio-demographic characteristics and length of membership on a panel. Therefore, researchers must not limit respondents to use a specific device for completing a survey as this may compromise the quality of the survey completion experience, increase non response error and negatively affect representativity.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2017
Bibliographic typeJournal article
Web survey bibliography - Noncoverage & sampling (851)
- Using experts’ consensus (the Delphi method) to evaluate weighting techniques in web surveys not...; 2017; Toepoel, V.; Emerson, H.
- Nonresponses as context-sensitive response behaviour of participants in online-surveys and their relevance...; 2017; Wetzlehuetter, D.
- A Comparison of Emerging Pretesting Methods for Evaluating “Modern” Surveys; 2017; Geisen, E., Murphy, J.
- Pushing to web in the ISSP; 2017; Jonsdottir, G. A.; Dofradottir, A. G.; Einarsson, H. B.
- Nonresponse in Organizational Surveying: Attitudinal Distribution Form and Conditional Response Probabilities...; 2017; Kulas, J. T.; Robinson, D. H.; Kellar, D. Z.; Smith, J. A.
- A test of sample matching using a pseudo-web sample; 2017; Chatrchi, G., Gambino, J.
- A Partially Successful Attempt to Integrate a Web-Recruited Cohort into an Address-Based Sample; 2017; Kott, P. S., Farrelly, M., Kamyab, K.
- Nonprobability sampling as model construction; 2017; Mercer, A. W.
- Enhancing survey participation: Facebook advertisements for recruitment in educational research; 2017; Forgasz, H.; Tan, H.; Leder, G.; McLeod, A.
- Determinants of polling accuracy: the effect of opt-in Internet surveys; 2017; Sohlberg, J.; Gilljam, M.; Martinsson, J.
- Article Establishing an Open Probability-Based Mixed-Mode Panel of the General Population in Germany...; 2017; Bosnjak, M.; Dannwolf, T.; Enderle, T.; Schaurer, I.; Struminskaya, B.; Tanner, A.; Weyandt, K.
- PC, phone or tablet? Use, preference and completion rates for web surveys ; 2017; Brosnan, K.; Gruen, B.; Dolnicar, S.
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- Integration of a phone-based household travel survey and a web-based student travel survey; 2016; Verreault, H.; Morency, C.
- Du kommst hier nicht rein: Türsteherfragen identifizieren nachlässige Teilnehmer in Online-Umfragen; 2016; Merkle, B.; Kaczmirek, L.; Hellwig, O.
- Estimation and Adjustment of Self-Selection Bias in Volunteer Panel Web Surveys ; 2016; Niu, Ch.
- Geht’s auch mit der Maus? – Eine Methodenstudie zu Online-Befragungen in der Jugendforschung...; 2016; Heim, R.; Konowalczyk, S.; Grgic, M.; Seyda, M.; Burrmann, U.; Rauschenbach, T.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Can Student Populations in Developing Countries Be Reached by Online Surveys? The Case of the National...; 2016; Langer, A., Meuleman, B., Oshodi, A.-G. T., Schroyens, M.
- Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook...; 2016; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- Comparing Cognitive Interviewing and Online Probing: Do They Find Similar Results?; 2016; Meitinger, K., Behr, D.
- Feature phones no barrier to conducting an effective conjoint study ; 2016; de Rooij, R.; Dossin, R.
- Patient preference: a comparison of electronic patient-completed questionnaires with paper among cancer...; 2016; Martin, P.; Brown, M.C.; Espin‐Garcia, O.; Cuffe, S.; Pringle, D.; Mahler, M.; Villeneuve, J.;...
- Device use in web surveys: The effect of differential incentives; 2016; Mavletova, A. M.; Couper, M. P.
- A look into the challenges of mixed-mode surveys; 2016; Klausch, L. T.
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- Assessing the Accuracy of 51 Nonprobability Online Panels and River Samples: A Study of the Advertising...; 2016; Yang,Y.;Callegaro,M.;Yang,Y.;Callegaro,M.;Chin,K.;Yang,Y.;Villar,A.;Callegaro, M.; Chin, K.; Krosnick...
- Estimated-control Calibrated Estimates from Nonprobability Surveys; 2016; Dever, J. A.
- Decomposing Selection Effects in Non-probability Samples ; 2016; Mercer, A. W.; Keeter, S.; Kreuter, F.
- Non-Observation Bias in an Address-Register-Based CATI/CAPI Mixed Mode Survey; 2016; Lipps, O.
- Bees to Honey or Flies to Manure? How the Usual Subject Recruitment Exacerbates the Shortcomings of...; 2016; Snell, S. A., Hillygus, D. S.
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- When will Nonprobability Surveys Mirror Probability Surveys? Considering Types of Inference and Weighting...; 2016; Pasek, J.
- Mixing modes of data collection in Swiss social surveys: Methodological report of the LIVES-FORS mixed...; 2016; Roberts, C.; Joye, D.; Staehli, M. E.
- What is the gain in a probability-based online panel to provide Internet access to sampling units that...; 2016; Revilla, M.; Cornilleau, A.; Cousteaux, A-S.; Legleye, S; de Pedraza, P.
- Representative web-survey!; 2016; Linde, P.
- Assessing targeted approach letters: effects in different modes on response rates, response speed and...; 2016; Lynn, P.
- The Analysis of Respondent’s Behavior toward Edit Messages in a Web Survey; 2016; Park, Y.
- The Utility of an Online Convenience Panel for Reaching Rare and Dispersed Populations; 2016; Sell, R.; Goldberg, S.; Conron, K.
- Setting Up an Online Panel Representative of the General Population The German Internet Panel; 2016; Blom, A. G.; Gathmann, C.; Krieger, U.
- Implementation of Web-Based Respondent Driven Sampling among Men Who Have Sex with Men in Sweden; 2016; Stroemdahl, S.; Lu, X.; Bengtsson, L.; Liljeros, F.; Thorson, A.
- Options for Fielding and Analyzing Web Surveys; 2016; Schonlau, M.; Couper, M. P.
- Report of the Inquiry into the 2015 British general election opinion polls; 2016; Sturgis, P., Baker, N., Callegaro, M., Fisher, St., Green, J., Jennings, W., Kuha, J., Lauderdale, B...
- Participant recruitment and data collection through Facebook: the role of personality factors; 2016; Rife, S. C.; Cate, K. L.; Kosinski, M.; Stillwell, D.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Electronic and paper based data collection methods in library and information science research: A comparative...; 2016; Tella, A.
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Computer-assisted and online data collection in general population surveys; 2016; Skarupova, K.
- Sunday shopping – The case of three surveys; 2016; Bethlehem, J.